Open ChatGPT, Perplexity, or Google’s AI Mode right now. Type in the category your brand competes in. Ask the question your best customers ask before they buy. There’s a reasonable…
AI Search Optimization vs. Traditional SEO: What Actually Changes, and What to Do About It
For most of the past two decades, search engine optimization meant one thing: rank higher on Google. Build authority, earn backlinks, produce content that matches what people type into a…